MTV is.. well, it's MTV! You know, MusicTeleVision, it's the super rad American Cable channel that started in the 80's and its cultural significance was booming until they started airing reality Tv instead of Beavis n Butthead and.. music. It's no denying they had a bit of a downfall but even in the reality tv era, it seems they've found their place. While I didn't grow up in the 80's I was still heavily influenced by the remnants of the music video era of MTV. For this motion piece, The idea was to take an existing television brand and rebrand it towards something they've never done before. With that in mind, I knew what exactly I was going to do.