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Logo Animations
Type Exploration | Branding | Motion | Cinematography
When looking at a logo, if it’s a great logo, you really do not even notice it. You automatically recognzie the logo and that is what makes it good. With these animations I wanted to capture a new feeling of expression when looking at the logos instead of the same boring reaction.
Goal
This project aims to act as logo animations for three very recognizable brands/logos. The idea was to keep the logo moving and stick with the brand’s already established identity rather than trying to rebrand.
Outcome
The final product for each animation is something that sticks extremely closely to the pre-determined aesthetic and branding while simultaneously straying just enough to keep it interesting and keep the viewer wanting more.
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