'A24' Brand Commercial
Type Exploration | Branding | Motion | Cinematography
A24 is an independent film studio/ brand that has been rising through the ranks for the past 5-10 years. They fuel creative minds whom otherwise would not have a platform to share their artistic expression. With fantastic creatives such as Ari Aster, Robert Eggers, the safdie brothers, and even Jonah Hill, it’s hard to deny them any credibility for funneling so much expression and passion through such thought-provoking and genuine films.
Goal
Since A24 is a more heartfelt and intimate movie experience, the commercial should ultimately convey that.
This commercial will be a type exploration with monologue excerpts accompanied by live action from some of A24’s most prominent films. Stretching, warping, and color displacement of typography will be utilized to show the brand as well as expressively convey their aesthetic.
Outcome
The end product is an animation that captures the true essence of each individual film and how they culminate under one express roof. The live action mixed with distorted typography and a wonderfully maddening/melancholic track by Colin Stetson blends into the perfect representation of the A24 name in a single commercial for the brand.